For over 40 years, Threshold® Enterprises, Ltd. has been committed to enhancing individual potential to enjoy optimal health and well-being by providing superior quality dietary supplements and nutritional education. Founder and president Ira Goldberg, like many entrepreneurs, started Threshold to change the world for the better. He founded the company in 1978 based on his interest in helping people to lead a healthier life.
Threshold has since grown to become a leading purveyor of natural health products, distributing over 18,000 items from 450 brands—including ChildLife®, Nature’s Way®, Organic India®, Futurebiotics®, and manufactured brands Source Naturals® and Planetary® Herbals—to over 6,000 independent retailers, as well as major chains suchs Whole Foods Market®, Sprouts Farmers Market®, and Vitamin Shoppe®.
Threshold has an award-winning customer service team, a dedicated education team, and a sales team that is a force to be reckoned with. The sales team’s 30+ inside sales reps have a combined 380+ years of industry experience, as well as a thorough knowledge of the products, customers’ needs, and the natural health industry. Threshold has an advanced Turnpike online ordering system and operates two state-of-the-art distribution centers. Our California center supports the Western region, including Hawaii, and east out to the Mississippi River. Our Virginia center services the Northeast, New York, and Southeast regions.